With just one month to go before one of U2's largest ever concerts at the FNB Soccer City stadium, every one in Joburg had their tickets. The problem was, did they remember who was behind all the hard work in getting the world's biggest band and their monumental stage rig to the highveld? In another successful partnership with Retroviral Digital Communications, iClinic helped co-ordinate an online awareness campaign around the hashtag #U2Highveld. Influential bloggers were identified and seeded with content about Highveld Stereo and U2, and some were even taken on a back stage tour of "The Claw" during it's construction (which was covered by U2TourFans.com, who especially thanked Highveld). During this time, Highveld's Facebook Page views reached over one million for the first time and the hashtag #U2Highveld got over 950k impressions across social media and online platforms, as measured by BrandsEye.